Skills

Today's market is unique for artists in that one can reach a much larger market than would have previously been available. Websites such as Fiverr and Etsy allow people to sell a wide variety of materials at varying costs. Having the ability to reel potential customers and clients in with such a low price point is an excellent way to get your foot in the door, and your work can be shared across the globe.

The following article is an account from 2009 of how hobbyist have been able to quit their full time jobs to pursue their artistic passions.

http://www.nytimes.com/2009/12/17/fashion/17etsy.html

Introduction

I look forward to understanding the idea of entrepreneurship more clearly and what happens in the background to make one successful. Working for oneself or running a company seems like as much a part of the American dream as the 2.4 kids and white picket fence.

I have worked in advertising for the past 7 years at a newspaper then billboard company. Seeing what type of ads work for what types of businesses is interesting, because it's not always what you expect. I think that advertising is the most obvious part of marketing, but I also think things like efficiency, customer service and overall appearance of materials/employees/store can have just as integral an impact on the success.

Looking forward to delving more into the topic and learning more!