I look forward to understanding the idea of entrepreneurship more clearly and what happens in the background to make one successful. Working for oneself or running a company seems like as much a part of the American dream as the 2.4 kids and white picket fence.
I have worked in advertising for the past 7 years at a newspaper then billboard company. Seeing what type of ads work for what types of businesses is interesting, because it's not always what you expect. I think that advertising is the most obvious part of marketing, but I also think things like efficiency, customer service and overall appearance of materials/employees/store can have just as integral an impact on the success.
Looking forward to delving more into the topic and learning more!
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