The difference between a successful business venture and an unsuccessful venture comes down to one thing: customers. You can have a great product, clear, intelligent marketing and all the other components of a successful business, but without customers, there is no way a business can survive. Deciding on your channel strategy is key to making sure that you bring in as many customers as possible.
http://grasshopper.com/blog/19-ways-entrepreneurs-can-acquire-customers/
The above link gives great notes on how to increase your marketing through traditional methods and non-traditional methods, such as viral marketing through social media.
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